3, signaling both countries’ significant growth compared to Japan over the next five years. 2 behind Japan for user spending in 2018, while South Korea ranked No.

Meanwhile, Google Play’s top earning countries in 2023 will be the U.S., South Korea, and Japan.

Global revenue on the App Store will continue to be led by China, the United States, and Japan. Latin America and Africa Will Lead Revenue GrowthĪdditionally, our forecast calls for Latin America and Africa to exhibit the most profound revenue growth over the next five years across both platforms. In doing so, Google Play will tighten its revenue gap with the App Store, but Apple’s platform will still command nearly 62 percent of all revenue generated by the two stores. Google Play, by comparison, is projected to reach $60 billion in worldwide spending, up 140 percent over 2018 at a CAGR of 19 percent. Our projections call for global revenue on Apple’s platform to reach $96 billion in the next five years, an increase of 104 percent over 2018’s total of $47 billion at a CAGR of 15.6 percent. In addition to our macro-level revenue forecast, Sensor Tower projects that user spending on the App Store and Google Play individually will more than double between now and 2023. This post contains additional highlights from the full report, a sample of which is now available.īoth Stores Will More Than Double Revenue Globally These findings are part of Sensor Tower’s 2019-2023 App Market Forecast, out today. This figure represents 120 percent growth from 2018 and a compound annual growth rate (CAGR) of 16.8 percent over the next five years.

Global user spending in mobile apps on Apple’s App Store and Google Play will reach $156 billion by 2023, according to projections based on Sensor Tower Store Intelligence data. 5-Year Market Forecast: App Store and Google Play Spending Will Grow 120% to Reach $156 Billion by 2023

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